In a surprising move, Tesla has started listing new cars on a third-party platform, cars.com. This marks a departure from the company's traditional direct-to-consumer sales model.
Tesla CEO Elon Musk was reportedly unaware of the decision, saying that it was the "first he's heard of it" and that it "seems odd." However, some analysts believe that the move is a strategic one, reflecting Tesla's growing need to reach a wider audience.
The listings on cars.com show "new inventory" Tesla vehicles with low or no mileage. When a potential buyer clicks on a listing, they are redirected to Tesla's website to complete the purchase.
Tesla has not officially announced the partnership with cars.com, and it remains to be seen whether this will be a permanent change in the company's sales strategy. However, it is clear that Tesla is open to new ways of reaching potential customers.
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